Website Development
Awadh Organics Ecommerce Website
Project Description
Awadh Organics, a well-established wholesaler of organic grains, faced a major challenge: they needed to transition from a traditional offline business model to an eCommerce-driven platform. Their goal? To serve consumers directly and maximize the potential of online sales in an increasingly digital world. But they had no clear strategy, no online presence, and no idea of how to build a seamless, scalable system for sales and marketing.
Our Solution
NavMedia worked closely with Awadh Organics to address their core business needs by offering a holistic solution, including:
Ecommerce Website Development & Redesign
We completely overhauled their website to create an engaging, user-friendly, and conversion-driven online store. Our design emphasized the seamless customer journey—from discovery to checkout. With clean navigation, intuitive product pages, and responsive design, we made sure the website was fully optimized for both desktop and mobile devices.
Custom Marketing Platform Development
We helped Awadh Organics leverage their digital assets through tailored marketing platforms, making it easy to run campaigns that engage customers across channels. With the use of AI-powered automations, we streamlined the entire customer engagement process—giving them more time to focus on product quality while we handled the digital marketing.
SEO Optimization & Competitor Research
Knowing the importance of visibility in today’s competitive landscape, our team ensured Awadh Organics not only appeared on search engines but also ranked for key organic search terms. We conducted detailed competitor research, optimizing their website for specific keywords like Khapli atta Ayodhya and Chana Sattu Ayodhya, which led to significant improvements in search rankings and organic traffic.
Effective Advertisement Campaigns
We designed and executed targeted advertisement campaigns across Meta and Google to ensure Awadh Organics reached the right audience at the right time. After just 15 days of running ads, the results were clear: 100 orders generated from a $100 ad spend, bringing in $1,500 in revenue, resulting in a 20% margin and a $300 net profit.
The Results
The combined efforts led to outstanding results, demonstrating the true power of a well-executed digital strategy.
- Increase in Sales & Revenue: Awadh Organics saw a rapid growth in online sales, thanks to an intuitive eCommerce platform and effective marketing.
- Boost in Repeat Customers: Our automated sales funnel and targeted marketing strategies led to a 17%-27% repeat customer rate within just two months, significantly increasing lifetime customer value.
- SEO Success: The SEO strategy paid off with higher organic traffic, positioning Awadh Organics as a leader in the organic grains market for key regional terms.
- Brand Transformation: From a wholesale business to a recognized direct-to-consumer brand, Awadh Organics is now seen as a premium supplier of organic grains, not just regionally but with plans to extend into the broader premium restaurant market.
